Branding is often seen as an overlay to the business, focused on image and communication rather than the substance of what the business does. Marketing spend is wrongly equated with intent and effectiveness, and marketing is not integrated into the operation of the business.
At The Creation Company we see successful branding as something that permeates all parts of the organisation and is part of its â€œDNAâ€.
It should not only cover design, visual identity and brand personality, but also be a fundamental part of product and service delivery and interaction with customers. Everybody within the business has a responsibility to deliver the brand promise and embody the brand values in all of their activities. Branding has to be part of the vision that drives the business, championed at the highest level and regarded as a key responsibility throughout the organisation.
We have been involved in all aspects of branding including marketing, customer service and employee engagement. We can deliver a holistic programme that embraces the critical people aspects, as well as the more conventional branding disciplines, to develop your business into a brand-led organisation.